On December 8, the Tongxiang Municipal Bureau of Commerce, the Management Committee of Puyuan Knitting Industrial Park, the People's Government of Puyuan Town, and the Zhejiang Sweater Association jointly launched the Taobao Live "2023 Puyuan Sweater Festival Clothing Code Conference" on Taobao Live.

In this event, in order to double the influence of the origin of the source of "Puyuan woolen sweater", on the one hand, it provides consumers with more exciting live broadcast content through the form of traceable live broadcast. Traceability live broadcast not only has a cost-effective all-round display of pallets, but also has professional content auxiliary output, and a large number of users with traceability minds can be obtained through the Taobao live broadcast platform to amplify the transaction effect; On the other hand, it called on experts to form a group to carry out a long-term live broadcast of Puyuan sweaters to attract attention to the industrial belt. Since the beginning of December, Daren has continued to do sweater live broadcasts in Puyuan, with relevant marketing activities and welfare support, with more than 300 products on the shelves, and the cumulative transaction has exceeded 6000W. At the event, Xiao Tian Tia and Huhoo were awarded the chief recommendation officers of the source of good things at the "Live China | Source Good Things Festival Puyuan Station".

Since the beginning of this year, the government has joined forces with platforms such as Douyin, Kuaishou, and Taobao to continue to carry out industrial traceability activities, and build a direct transaction channel for merchants and consumers to directly trade good goods from the source with the three-dimensional blessing of "people, goods, and fields", so that Puyuan's sweater supply chain enterprises can find new growth points with the help of live broadcasts, and usher in a wider range of growth opportunities for high-quality merchants in the source supply chain.