In recent years, due to insufficient global effective demand, the growth of traditional foreign trade has been weak. In contrast, the development of new foreign trade formats such as cross-border e-commerce has gradually matured, and the import and export volume has increased rapidly year by year, according to data released by the Ministry of Commerce, the import and export volume of cross-border e-commerce (including B2B) in 2022 will be 2.11 trillion yuan, an increase of 9.8% year-on-year. Among them, exports were 1.55 trillion yuan, a year-on-year increase of 11.7%. As a strong foreign trade city, Tongxiang has the advantages of high economic outward orientation, good industrial foundation and perfect supporting system, on this basis, innovate the main cultivation mechanism of "government setting up + service upgrading + enterprise benefit", accelerate the development of new formats and new models, and make it a new driving force to promote the transformation and upgrading of foreign trade and high-quality development.

The first is to fully promote the new customs clearance mode of cross-border e-commerce. Since April 2020, Tongxiang City has become the Tongxiang Park of China (Jiaxing) Cross-border E-commerce Comprehensive Pilot Zone, fully promoting and guiding traditional foreign trade enterprises to transform cross-border e-commerce exports, and a number of traditional foreign trade enterprises such as Zhongxiang Textile and Okai Home Furnishing have taken the lead in testing the waters and smoothly through the online comprehensive service platform to smoothly enter the cross-border export business; At the same time, we will explore cross-border business with foreign comprehensive service enterprises such as Huashen Group, encourage small and medium-sized enterprises to export cross-border business through the comprehensive service platform, and promote the continuous growth of B2B export business in the comprehensive pilot zone through multiple channels. By 2022, the city's cross-border e-commerce regulatory export volume reached 740 million, a year-on-year increase of 642.58%. The second is to focus on promoting a new cultivation model of cross-border e-commerce. Supporting special funds for the development of new foreign trade projects, carry out the "Kirin Pavilion" public welfare incubation action and the "cloud station to the sea" assistance action, and deepen the strengthening of cross-border industrial cluster entities. In recent years, the cultivation of entities has achieved considerable results in the two dimensions of "0-1" new enterprise incubation and "1-2" old enterprise growth, and more than 600 cross-border entities have been added in the city. Up to now, the number of international station enterprises has reached 316, and the number of independent station enterprises has reached nearly 50, most of which are 2B2C multi-channel development model. The third is to focus on promoting new service models of cross-border e-commerce. Cooperate with Zhejiang International Trade, Alibaba Group, overseas technology and other cross-border e-commerce service providers, establish Tongxiang Cross-border E-commerce Service Center to actively serve cross-border e-commerce enterprises, do a good job in the coordination between the government and the market, form a "one service center + N incubation points" structure, explore the needs and demands of enterprises, timely propose a list of innovative services, and achieve accurate coverage of cross-border e-commerce public services. At present, Alibaba Cross-border E-commerce Localization Service Center in Tongxiang City has become a professional one-stop cross-border incubator after more than three years of precipitation. With a professional team of more than 40 people, nearly 100 salons, trainings and diagnostic meetings will be held in the city in 2022, serving more than 400 local enterprises in total; Based on the development needs of Tongxiang's cross-border e-commerce industry, Tongxiang Kirin Pavilion has visited more than 200 enterprises on the spot, conducted in-depth research on more than 100 enterprises, led the incubation of more than 120 cross-border e-commerce enterprises, cultivated 35 cross-border e-commerce engineers, and promoted the smooth transformation of traditional foreign trade enterprises in Tongxiang into cross-border e-commerce.