On May 5, the offline exhibition of the 133rd Canton Fair came to an end. This is the largest Canton Fair in history, and it is also the first Canton Fair to fully restart offline exhibitions after the epidemic. In this exhibition, the Tongxiang Army, composed of 99 enterprises in our city, received more than 4,000 merchants in total, and reached an intended turnover of more than 51 million US dollars, both of which reached a new high and ranked first in all counties and cities in Jiaxing. Enterprises generally reported that the effect of the exhibition exceeded expectations.

In order to do a good job in the organization and service of the 133rd Canton Fair. In the early stage of the exhibition, our bureau organized enterprises to participate in the Canton Fair business and intellectual property protection training, held the 133rd Canton Fair pre-departure meeting, established a WeChat group in different exhibition periods, and conveyed the relevant exhibition and certification requirements and precautions to all enterprises in the first time, so as to ensure that enterprises in our city, especially first-time exhibitors, can smoothly make pre-exhibition preparations; During the preparation period, arrange staff to do a good job in accommodation, certificate application, on-site museum inspection, research and other services; During the exhibition, actively complete questionnaires, information submission and transaction statistics; After the end of the exhibition, organize and implement the dismantling service, and carry out the exhibition effectiveness research to ensure that enterprises can concentrate on developing the market in an all-round way.

New products "grow grass" worldwide. During the opening period, the booth of Tongxiang Jiayun Textile Co., Ltd. attracted waves of customers. Although it is an "old Canton exchange", the company said that this time the experience is different - there are more merchants and the market demand is stronger. Among the endless stream of merchants, new customers have reached more than 2 million US dollars in intentional orders. For this Canton Fair, the company specially prepared a variety of new products, not only technological innovation, but also the extension and expansion of product functionality, and the sincere products dazzled buyers. On the first day, a new customer from Europe was attracted by a quilt product using environmentally friendly fabrics, and the two sides negotiated for a long time and left contact information for each other. The next day, the customer visited again, and just after a few words, he placed an order for 10 containers on the spot, and the transaction amount reached 300,000 US dollars. A solid order has also made Jiayun Textile more determined to rely on product innovation to open up the global market.

Zhongxiang Textile not only brought a full range of environmentally friendly new material products, but also showed the latest technology to the majority of merchants - ultrasonic quilts produced by ultrasonic technology, which attracted the attention of many merchants. For the first time at the exhibition, Tongxiang Chenyu Machinery Co., Ltd. showed its own killer feature - automobile back cover components, pushrod components and other accessories with independent intellectual property rights and patents.

Many more companies said the show was "better than expected." In addition to the eye-catching ability of its own exhibition, more and more Tongqi enterprises start from "internal and external double repair", improve products, optimize structure, dare to open up unlaid blank markets and uninvolved blank categories, and win the market with innovation.

The "Belt and Road" market is vast. In addition to a significant increase in the number of buyers in the "Made in Tongxiang" buyer structure of this year's Canton Fair, the proportion of buyers in Southeast Asia, the Middle East, Africa and other countries and regions along the "Belt and Road" has increased significantly. The first time to participate in the offline Canton Fair, Tongkun Group has won many new customers with a strong industrial chain from "a drop of oil" to "a horse of cloth". In addition to polyester filament yarn superior products, jacquard series, polyester series, environmentally friendly recycled series fabrics are very popular with customers in Southeast Asia, the Middle East and other places, and the intended order has reached more than 5 million US dollars. The company said that the jacquard fabric carried this time has attracted many inquiries from merchants along the "Belt and Road" because of its novel style and outstanding functionality, and the exhibition has not yet ended, and samples have been sent several waves.

Obviously, the change in the structure of the "circle of friends" of the Canton Fair is the epitome of the change in the structure of Tongxiang's foreign trade. Relevant data show that in the first quarter, the city's trade with countries along the "Belt and Road" increased significantly, and 511 enterprises in the city had trade exchanges with countries along the "Belt and Road", with a cumulative import and export of 6.69 billion yuan, an increase of 33.6% year-on-year, of which the cumulative export was 5.36 billion yuan, an increase of 37.9% year-on-year.

"Guangzhou to see the exhibition, Tongxiang to see the factory" to promote the landing of orders. Tongxiang City Small Boss Special Plastic Products Co., Ltd. returned from the first phase of the Canton Fair, but in half a month, the company has received several waves of merchants from Lebanon, Morocco and other countries. At the exhibition, merchants were very interested in PVC pipe fittings injection granules, PVC plastic steel plates and other products carried by the company, and the two sides met in China to meet, but they did not expect that the merchants would 'fly' from abroad to Tongxiang so quickly. Visiting the workshop and in-depth negotiation, the merchants have a high degree of recognition of the enterprise, and several intentional orders have entered the proofing link. If the subsequent customer is satisfied, you can sign the annual order directly.

Tongxiang Xinyihong Electric Co., Ltd. also recently welcomed a "big customer" - overseas Chinese from North America. At the exhibition, the customer was very interested in the company's cable products, and a few days later, he made a special trip to Tongxiang for field investigation. The company said that at present, the order negotiation is relatively smooth, and if both parties are satisfied after the product proofing, then this order worth 10 million US dollars will become the biggest gain of the company in the Canton Fair.

After on-site inspection, on-site factory inspection, and adjustment of product design schemes, this year's Canton Fair presents a new transaction mode, and the spillover effect of the exhibition continues to increase.

In the next step, the Municipal Bureau of Commerce will actively respond to the new situation and new changes, encourage enterprises to seize opportunities, turn Canton Fair intentional orders into practical cooperation, and do everything possible to expand new customers and new markets. At the same time, enterprises are encouraged to strengthen the research and development of new products, further strengthen brand publicity and promotion, rely on international and domestic well-known exhibitions such as the Canton Fair, continue to expand the brand, expand the market, take more orders, stabilize exports, and fully promote the high-quality development of foreign trade in our city.